Motivations for brand selections and response to external stimulus in individuals for NGO donation

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2004.pdf (129.06 KB)

Date

2002

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

brand selection, communication strategy, NGO, stimuli and motivators for brand selector

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http://ir.mica.ac.in/handle/123456789/4850

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Dissertations and Thesis