A brand-product fit study

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorP.Ganga Ganapathi
dc.date.accessioned2023-12-15T17:23:40Z
dc.date.available2023-12-15T17:23:40Z
dc.date.issued1998
dc.format.extent56p.
dc.identifier.other00317
dc.identifier.other00318
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4657
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996027
dc.subjectclient servicing
dc.subjectbrand identity
dc.subjectproduct identity
dc.subjectKapfere's brand identity prism
dc.subjectPyramidal model
dc.subjectconsumer perception
dc.titleA brand-product fit study
dc.typeThesis
dcterms.identifier658.827 GAN
dcterms.subjectAmul
dcterms.subjectAmul Ice-Cream
dcterms.subjectBPL
dcterms.subjectBPL Excell Batteries
dcterms.subjectNirma Premium Soap

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