Tourism marketing: A study of ‘Khushboo Gujarati Ki’ campaign in Gujarat by Sikha Jain, Jignesh Dhandhak and Rasananda Panda
| dc.contributor.author | Jain, Shikha | |
| dc.contributor.author | Dhandhak, Jignesh | |
| dc.contributor.author | Panda, Rasananda | |
| dc.date.accessioned | 2024-01-21T19:03:16Z | |
| dc.date.available | 2024-01-21T19:03:16Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7677 | |
| dc.language.iso | en_US | |
| dc.publisher | Nirma Institute of Management, Nirma University: Ahmedabad | |
| dc.source | Conference proceeding on changing paradigms in service marketing edited by A. Awasthi, S. Jain and J. Aagja | |
| dc.title | Tourism marketing: A study of ‘Khushboo Gujarati Ki’ campaign in Gujarat by Sikha Jain, Jignesh Dhandhak and Rasananda Panda | |
| dc.type | Article |
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