Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement by Jay Trivedi

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dc.contributor.authorTrivedi, Jay
dc.date.accessioned2024-01-21T17:56:36Z
dc.date.available2024-01-21T17:56:36Z
dc.date.issued2020
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7032
dc.language.isoen_US
dc.publisherTaylor and Francis
dc.sourceJournal of Global Scholars of Marketing Science
dc.titleEffect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement by Jay Trivedi
dc.typeArticle

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