Influence of multimarket contact on product line configuration decisions by Subrat Sarangi

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dc.contributor.authorSarangi, Subrat
dc.date.accessioned2024-07-05T10:16:43Z
dc.date.available2024-07-05T10:16:43Z
dc.date.issued2024
dc.identifier.citationSarangi, S., Lyngdoh, T., & Anderson, J.E. (2024). Influence of multimarket contact on product line configuration decisions. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2306555
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7978
dc.language.isoen
dc.publisherRutledge
dc.titleInfluence of multimarket contact on product line configuration decisions by Subrat Sarangi
dc.typeArticle

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