Rural Research Project: Changa

dc.contributor.author	Sheth, Bhumish
dc.contributor.author	Varughese, Abhishek Abraham
dc.contributor.author	Ganpule, Sejal
dc.date.accessioned	2024-10-20T18:41:43Z
dc.date.available	2024-10-20T18:41:43Z
dc.date.issued	2014
dc.description	Rural Immersion Project – Village : Changa, District: Anand, State: Gujarat
dc.description.abstract	MICA and the Rural research program truly gave us our first opportunity of understand the rural market, and the learnings have left us spellbound. The research began on 20th September, 2014 and was conducted in the village of Changa, Anand District, Gujarat. In the research we tried to understand the awareness of the villagers about various brands and their consumption patterns. We also tried to study their media consumption and the distribution channels adopted by various brands (local and national) to serve these markets. The focus of the research however, was to understand the villagers, their lives and socio-economic problems faced by them. This was done so as to be able to assess the real needs of the villagers, decide on whether or not it is a communications problem at all and then come up with a communications strategy to solve the problem. This research report documents the work done by the team.
dc.identifier.other	PGDMC Batch 2013-15
dc.identifier.uri	http://ir.mica.ac.in/handle/123456789/8584
dc.language.iso	en
dc.publisher	MICA
dc.subject	Rural development & problems
dc.subject	study by students
dc.title	Rural Research Project: Changa

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