Assessing the effectiveness of sales promotion schemes and the consumer preferences in FMCG sector

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dc.contributor.advisorMini Mathur
dc.contributor.authorSabnis, Kamlesh Jayant
dc.date.accessioned2024-11-20T08:25:54Z
dc.date.available2024-11-20T08:25:54Z
dc.date.issued2006
dc.format.extent38p.
dc.identifier.other001989
dc.identifier.other001990
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8791
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationRCM200505
dc.titleAssessing the effectiveness of sales promotion schemes and the consumer preferences in FMCG sector
dc.typeThesis
dcterms.dateCopyrighted2005-2006

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