Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty: a study of Indian FMCG sector by Jay P. Trivedi

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dc.contributor.authorTrivedi, Jay
dc.date.accessioned2024-01-21T17:56:26Z
dc.date.available2024-01-21T17:56:26Z
dc.date.issued2018
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6984
dc.language.isoen_US
dc.publisherInder Science Publisher
dc.sourceInternational Journal of Indian Culture and Business Management (IJICBM),
dc.titleMeasuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty: a study of Indian FMCG sector by Jay P. Trivedi
dc.typeArticle

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