Understanding the drivers for influencing purchase on new celebration days and the scope of marketing

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dc.contributor.advisorR. Panda
dc.contributor.authorNanda, Anshul Ashok
dc.date.accessioned2024-11-20T08:25:58Z
dc.date.available2024-11-20T08:25:58Z
dc.date.issued2007
dc.format.extent44p.
dc.identifier.other002115
dc.identifier.other002116
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8854
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG200508
dc.titleUnderstanding the drivers for influencing purchase on new celebration days and the scope of marketing
dc.typeThesis
dcterms.dateCopyrighted2005-2007

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