BRANDS : the power to extend

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorNavonil Chatterjee
dc.date.accessioned2023-12-15T17:23:40Z
dc.date.available2023-12-15T17:23:40Z
dc.date.issued1998
dc.format.extent73p.
dc.identifier.other00314
dc.identifier.other00315
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4655
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996025
dc.subjectclient servicing
dc.subjectbrand extension
dc.subjectTitan
dc.subjectNike
dc.subjectIodex
dc.subjectimage
dc.subjecttransferability
dc.subjectbrand concept consistency
dc.subjectdifficulty
dc.subjectsuccess
dc.subjectfailure
dc.subjectcommon factors
dc.subjectbrand validity
dc.subjectbrand stature
dc.subjectbenefits
dc.subjectbrand personality
dc.subjectcore value
dc.titleBRANDS : the power to extend
dc.typeThesis
dcterms.identifier658.827 CHA
dcterms.subjectPond's
dcterms.subjectNivea
dcterms.subjectBritannia
dcterms.subjectLiril
dcterms.subjectPhilips
dcterms.subjectNational
dcterms.subjectDettol
dcterms.subjectKiwi
dcterms.subjectColgate

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