The rise of in-program product placement in GEC TV programs
| dc.contributor.advisor | Subhash Tendle | |
| dc.contributor.author | Gupta, Prithviraj Sen | |
| dc.date.accessioned | 2024-11-20T08:25:50Z | |
| dc.date.available | 2024-11-20T08:25:50Z | |
| dc.date.issued | 2005 | |
| dc.format.extent | 30p. | |
| dc.identifier.other | 001807 | |
| dc.identifier.other | 001808 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8756 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications Ahmedabad | |
| dc.relation | BRM200412 | |
| dc.title | The rise of in-program product placement in GEC TV programs | |
| dc.type | Thesis | |
| dcterms.dateCopyrighted | 2004-2005 |