Insights on account planning: a view from the Indian ad industry by Padmini Patwardhan, Hemant Patwardhan and Falguni Vasavada-Oza

Simple item page
dc.contributor.authorVasavada-Oza, Falguni
dc.date.accessioned2024-01-21T17:55:41Z
dc.date.available2024-01-21T17:55:41Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6697
dc.language.isoen_US
dc.publisherJournal of Current Issues and Research in Advrtising (2009: Vol. XXXI, No. 02, Fall)
dc.sourceJournal of Current Issues and Research in Advrtising (2009: Vol. XXXI, No. 02, Fall)
dc.titleInsights on account planning: a view from the Indian ad industry by Padmini Patwardhan, Hemant Patwardhan and Falguni Vasavada-Oza
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_355.pdf
Size:
465.89 KB
Format:
Adobe Portable Document Format
Download

Collections

Research Articles