To study consumer motivations for participatory marketing and the implications of the same for brands

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dc.contributor.advisorChandan Chatterjee
dc.contributor.authorGupta, Kanika Ajay
dc.date.accessioned2024-01-04T17:20:23Z
dc.date.available2024-01-04T17:20:23Z
dc.date.issued2010
dc.format.extent80p.
dc.identifier.other003064
dc.identifier.other003065
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6491
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2008088
dc.titleTo study consumer motivations for participatory marketing and the implications of the same for brands
dc.typeThesis
dcterms.identifier658.8342 GUP

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