The significance of brand image in the final purchase decision : a study of the effect of branding on consumer behaviour

Simple item page
dc.contributor.advisorGurkeerat Singh Virk
dc.contributor.authorGurkeerat Singh Virk
dc.date.accessioned2023-12-15T17:24:14Z
dc.date.available2023-12-15T17:24:14Z
dc.date.issued1996
dc.format.extentxi, 97p.
dc.identifier.other43
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4903
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994037
dc.subjectmarketing research
dc.subjectbrands
dc.subjectbranding
dc.subjectconsumer perception of brands
dc.subjectbrand image
dc.subjectbrand personality
dc.subjectpurchase decision
dc.titleThe significance of brand image in the final purchase decision : a study of the effect of branding on consumer behaviour
dc.typeThesis
dcterms.identifier658.83 VIR

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
199437.pdf
Size:
10.36 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis