Effect of influencer marketing on travelers' destination and hotel choice: The moderating role of advertising duration by Jay Trivedi and Parvinder Arora
dc.contributor.author | Trivedi, Jay | |
dc.contributor.author | Arora, Parvinder | |
dc.date.accessioned | 2024-01-21T17:56:51Z | |
dc.date.available | 2024-01-21T17:56:51Z | |
dc.date.issued | 2022 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7093 | |
dc.language.iso | en_US | |
dc.publisher | Center for Culture-Centered Approach to Research and Evaluation (CARE), School of Communication, Journalism and Marketing Massey University | |
dc.source | PRism | |
dc.title | Effect of influencer marketing on travelers' destination and hotel choice: The moderating role of advertising duration by Jay Trivedi and Parvinder Arora | |
dc.type | Article |
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