Tangled in influence: Uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis

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dc.contributor.authorSingh, Vaibhav
dc.date.accessioned2026-02-07T14:23:22Z
dc.date.available2026-02-07T14:23:22Z
dc.date.issued2026
dc.identifier.citationSingh, V. (2026). Tangled in influence: Uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-07-2025-0557
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10492
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd.
dc.titleTangled in influence: Uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis
dc.typeArticle

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