Influencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion

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dc.contributor.authorSoni, Sigma
dc.contributor.authorArora, Parvinder
dc.date.accessioned2025-02-22T12:30:11Z
dc.date.available2025-02-22T12:30:11Z
dc.date.issued2021
dc.identifier.citationInfluencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 127-128). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9793
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleInfluencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion
dc.typeOther

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