A study of the personality profiles on the top 15 publications in Pune

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Date

1999

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

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Keywords

publications, positioning, publications profile, demographic group, interaction between respondent and publication, respondent feel, choice, influencing decision, Pune, Sakal, Indian Express, Loksatta, Saptahik Sakal, Times of India, Reader's Digest, Prabhat, India Today, Filmfare, Stardust, Femina, India Today Plus

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