The impact of multiple product endorsements by celebrities on consumers' intention purchase

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dc.contributor.advisorMilan Agnihotri
dc.contributor.authorChawla, Manokamana Ramesh
dc.date.accessioned2023-12-15T17:24:20Z
dc.date.available2023-12-15T17:24:20Z
dc.date.issued2003
dc.format.extent50p.
dc.identifier.other001185
dc.identifier.other001186
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4941
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001030
dc.titleThe impact of multiple product endorsements by celebrities on consumers' intention purchase
dc.typeThesis
dcterms.identifier658.8342 CHA

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