Brand Extensions
| dc.contributor.advisor | Nirmal Goswami | |
| dc.contributor.author | Lily D. Damle | |
| dc.date.accessioned | 2023-12-15T17:25:06Z | |
| dc.date.available | 2023-12-15T17:25:06Z | |
| dc.date.issued | 1997 | |
| dc.format.extent | iii, 63p. | |
| dc.identifier.other | 0071 | |
| dc.identifier.other | 0072 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5169 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG199520 | |
| dc.subject | client servicing | |
| dc.subject | brand extension | |
| dc.subject | concept | |
| dc.subject | success | |
| dc.subject | failure | |
| dc.subject | case studies | |
| dc.title | Brand Extensions | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 DAM | |
| dcterms.subject | Videocon | |
| dcterms.subject | Dhara | |
| dcterms.subject | Lifebuoy | |
| dcterms.subject | Colgate | |
| dcterms.subject | Bajaj | |
| dcterms.subject | Tata | |
| dcterms.subject | Rexona | |
| dcterms.subject | Kodak |
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