Research and strategizing marketing and communication strategy of social media with the aim to raise awareness and fundraise for our programs Citytantra and Shaharnama
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Date
2023-02
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Drishti media and the work that they do are quite well known in offline and physical spaces—their radio station, Radionazariya 107.8 FM have 9% of the total available listenership covering around one lakh listeners in Old Ahmedabad. However, the organization is unable to replicate similar popularity on social media. The general visibility of Drishti on social media platforms like Instagram and Facebook is relatively low. Even though their content is enriching and educative, it fails to create enough impact to drive reach and engagement. This results in low online awareness about the organization and its programs.
Description
MI IMPACT Immersion report - Team SASS, Batch - 2022-24
Keywords
Social media, radio programme, marketing and communication strategy