Understanding the orientation of gen Y toward mobile applications and in-app advertising in India by Ketaki Bhave, Varsha Jain and S. Roy

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:55:48Z
dc.date.available2024-01-21T17:55:48Z
dc.date.issued2013
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6755
dc.language.isoen_US
dc.publisherInternational Journal of Mobile Marketing (2013: Vol. 08, No, 01)
dc.sourceInternational Journal of Mobile Marketing (2013: Vol. 08, No, 01)
dc.titleUnderstanding the orientation of gen Y toward mobile applications and in-app advertising in India by Ketaki Bhave, Varsha Jain and S. Roy
dc.typeArticle

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