To study the changing patterns of advertising expenditure on television of product categories from 1991-95

Simple item page
dc.contributor.advisorSanjoy Chakraborty
dc.contributor.authorPraveen Kumar
dc.date.accessioned2023-12-15T17:24:06Z
dc.date.available2023-12-15T17:24:06Z
dc.date.issued1996
dc.format.extentv, 47p.
dc.identifier.other38
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4847
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994032
dc.subjectmedia planning
dc.subjecttelevision
dc.subjectadvertising expenditure
dc.subjecttrents
dc.subjectfragmented audiences
dc.subjectrising spends
dc.titleTo study the changing patterns of advertising expenditure on television of product categories from 1991-95
dc.typeThesis
dcterms.identifier659.143 SHA

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
199432.pdf
Size:
8.33 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis