Developing strategies and optimising online options for Zee network
Date
1999
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
online network, Zee TV, web history, Indian web, rise of portals, problem, trends, other media sites, Zee network, difference between ZEE and web, branding on net, e-commerce, Zee web site, strategies, media planning, implications