Role of customer relationship management in building retail brands by Mini Mathur

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dc.contributor.authorMathur, Mini
dc.date.accessioned2024-01-21T18:24:41Z
dc.date.available2024-01-21T18:24:41Z
dc.date.issued2004
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7390
dc.language.isoen_US
dc.publisherExcel Books, New Delhi
dc.sourceBuilding brands strategies in the Indian market edited by Tapan K. Panda, 2004
dc.titleRole of customer relationship management in building retail brands by Mini Mathur
dc.typeBook chapter

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