To design a quantitative tool to find the importance and balance between functional and emotional benefits for consumer durables

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dc.contributor.advisorAtul Tandan
dc.contributor.authorKapoor, Ashu
dc.date.accessioned2023-12-15T17:24:18Z
dc.date.available2023-12-15T17:24:18Z
dc.date.issued2003
dc.format.extent64p.
dc.identifier.other001161
dc.identifier.other001162
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4928
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001016
dc.subjectpurchase decision
dc.subjectconsumers
dc.subjectfunctional emotional benifits
dc.subjectdecision perameters
dc.subjectpoint of actual purchase
dc.titleTo design a quantitative tool to find the importance and balance between functional and emotional benefits for consumer durables
dc.typeThesis
dcterms.identifier658.8342 KAP

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