Impact of cause related marketing on brand personality and purchase intention w.r.t.the 'jago re' campaign

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dc.contributor.advisorNaval K. Bhargava
dc.contributor.authorKalvani, Saahil Ramesh
dc.date.accessioned2024-11-20T08:26:10Z
dc.date.available2024-11-20T08:26:10Z
dc.date.issued2009
dc.format.extent50p.
dc.identifier.other002880
dc.identifier.other002881
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8948
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPGPCMX200815
dc.titleImpact of cause related marketing on brand personality and purchase intention w.r.t.the 'jago re' campaign
dc.typeThesis
dcterms.dateCopyrighted2008-2009

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