Women Empowerment Programme through SHG Formation Entrepreneurship Development & FPO Formation: With National Livelihood Resource Institute (NLRI)
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Promote Kadaknath as a Specialty Product: Emphasize on the nutritional values of Kadaknath, and market it as a better choice over other regular varieties. This means to
involve local personalities inside the community or even village elders in the distribution of the product to make the community trust in the product.
• Partner with Anganwadis and Schools: Handhold local anganwadis and schools to fashion out nutritional intervention that create awareness to parents and teachers on
how these Kadaknath eggs are good for the growth of children. This partnership can bring awareness of this product and also increase the consumers’ trust in the product.
• Simple Egg Stamping for Differentiation: People should use basic stamps to distinguish between desi and Kadaknath eggs. Such kind of solution is quite simple and
effective to ensure the customers understand and distinguish between the normal and the Kadaknath eggs. Operational Improvements
Description
Village(s): Berchha, Nipaniya & Paliyakala, District: Ujjain, State: Madhya Pradesh
Keywords
Self-Help Groups, Women development