Leveraging digital marketing and integrated marketing communications for brand building in emerging markets by Amrita Chakraborty and Varsha Jain

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dc.contributor.authorChakraborty, Amrita
dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T18:24:57Z
dc.date.available2024-01-21T18:24:57Z
dc.date.issued2022
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7539
dc.language.isoen_US
dc.publisherPalgrave Macmillan
dc.sourceMarketing communications and brand development in emerging economies: Volume I contemporary and future perspectives
dc.titleLeveraging digital marketing and integrated marketing communications for brand building in emerging markets by Amrita Chakraborty and Varsha Jain
dc.typeBook chapter

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