Evaluating nostalgia and its relevance for Indian consumer in influencing brand perception

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dc.contributor.advisorShubhra Gaur
dc.contributor.authorBhuyan, Mohnish Pratim
dc.date.accessioned2024-01-04T17:17:31Z
dc.date.available2024-01-04T17:17:31Z
dc.date.issued2011
dc.identifier.other003220
dc.identifier.other003221
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5755
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009027
dc.titleEvaluating nostalgia and its relevance for Indian consumer in influencing brand perception
dc.typeThesis
dcterms.identifier658.8343 BHU

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