The effect of the advertising that is targeted towards kids, on parents buying behaviour

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dc.contributor.advisorMilan Agnihotri
dc.contributor.authorMinal Sinha
dc.date.accessioned2023-12-15T17:24:10Z
dc.date.available2023-12-15T17:24:10Z
dc.date.issued2002
dc.format.extent56p.
dc.identifier.other00996
dc.identifier.other00997
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4875
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2027
dc.subjecteffect of advertising
dc.subjectkids on parents buying behaviour
dc.subjectTV consumption
dc.subjectparents
dc.subjectkids
dc.subjectshopping behaviour
dc.subjectkids in the purchase decision
dc.titleThe effect of the advertising that is targeted towards kids, on parents buying behaviour
dc.typeThesis
dcterms.identifier659.104 SIN

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