A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain
dc.contributor.author | Jain, Varsha | |
dc.date.accessioned | 2024-01-21T17:56:52Z | |
dc.date.available | 2024-01-21T17:56:52Z | |
dc.date.issued | 2022 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7100 | |
dc.language.iso | en_US | |
dc.publisher | Taylor and Francis | |
dc.source | Journal of Promotion Management | |
dc.title | A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain | |
dc.type | Article |
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