A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:52Z
dc.date.available2024-01-21T17:56:52Z
dc.date.issued2022
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7100
dc.language.isoen_US
dc.publisherTaylor and Francis
dc.sourceJournal of Promotion Management
dc.titleA proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain
dc.typeArticle

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