Family roles and social influences in buying decision making: A study of refrigerator by Seema Gupta and D.S. Chundawat
dc.contributor.author | Gupta, Seema | |
dc.date.accessioned | 2024-01-21T17:55:56Z | |
dc.date.available | 2024-01-21T17:55:56Z | |
dc.date.issued | 2002 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6818 | |
dc.language.iso | en_US | |
dc.publisher | NMIMS Management Review | |
dc.source | NMIMS Management Review | |
dc.title | Family roles and social influences in buying decision making: A study of refrigerator by Seema Gupta and D.S. Chundawat | |
dc.type | Article |
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