An effective frequency estimator based on qualitative factors responsive to age groups

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorGunjan Khaitan
dc.date.accessioned2023-12-15T17:24:00Z
dc.date.available2023-12-15T17:24:00Z
dc.date.issued2001
dc.format.extent72p.
dc.identifier.other00811
dc.identifier.other00812
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4809
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99020
dc.subjecteffective frequency estimator
dc.subjectage groups
dc.subjectqualitative factors
dc.subjectefficiency level of advertisement
dc.subjectcompetition
dc.subjectcreativity
dc.subjectmedia planner
dc.subjectmessage
dc.subjectcontent
dc.subjectcommunication
dc.titleAn effective frequency estimator based on qualitative factors responsive to age groups
dc.typeThesis
dcterms.identifier659.111 KHA

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