The 30 second candidate - calculating ROI of political advertising
dc.contributor.advisor | R. N. Panda | |
dc.contributor.author | Gupta, Madhurim | |
dc.date.accessioned | 2023-12-15T17:24:56Z | |
dc.date.available | 2023-12-15T17:24:56Z | |
dc.date.issued | 2005 | |
dc.identifier.other | 001697 | |
dc.identifier.other | 001698 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5123 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG200326 | |
dc.title | The 30 second candidate - calculating ROI of political advertising | |
dc.type | Thesis | |
dcterms.identifier | 659.19 GUP |
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