Influencer culture and authenticity
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Date
2025-07
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MICA - The Social edutainment Company
Abstract
This project examines the rise of influencer culture and how it often distorts truth for digital fame. Through the perspective of three contrasting figures—a manipulative guru, a misleading wellness influencer, and an honest tea vendor—it shows how audiences are often attracted to appearance rather than integrity. In an era where Instagram filters and viral trends can overshadow genuine wisdom, this story reminds us of everyday heroes like the street-side chaiwala, who gains trust not through followers but through authenticity. It is a call to prioritise truth and connection over curated personas and hollow fame.
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Keywords
Students’ activity, Video reels