Influencer culture and authenticity

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dc.date.accessioned2025-11-20T21:23:05Z
dc.date.available2025-11-20T21:23:05Z
dc.date.issued2025-07
dc.description.abstractThis project examines the rise of influencer culture and how it often distorts truth for digital fame. Through the perspective of three contrasting figures—a manipulative guru, a misleading wellness influencer, and an honest tea vendor—it shows how audiences are often attracted to appearance rather than integrity. In an era where Instagram filters and viral trends can overshadow genuine wisdom, this story reminds us of everyday heroes like the street-side chaiwala, who gains trust not through followers but through authenticity. It is a call to prioritise truth and connection over curated personas and hollow fame.
dc.identifier.issnhttps://www.youtube.com/shorts/dtkLDOFxh14
dc.identifier.urihttps://youtube.com/shorts/dtkLDOFxh14
dc.language.isoen
dc.publisherMICA - The Social edutainment Company
dc.subjectStudents’ activity
dc.subjectVideo reels
dc.titleInfluencer culture and authenticity

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Reel Impact Workshop