A study on advertisement effectiveness

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dc.contributor.advisorSuraj Commuri
dc.contributor.authorHimanshu Vashishtha
dc.date.accessioned2023-12-15T17:24:12Z
dc.date.available2023-12-15T17:24:12Z
dc.date.issued1996
dc.format.extentvii, 50p.
dc.identifier.other42
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4892
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994036
dc.subjectmarketing research
dc.subjectadvertising effectiveness
dc.subjectads
dc.subjectdecision making
dc.subjectproduct category
dc.subjectmeasurement of attitude
dc.subjectevaluation
dc.titleA study on advertisement effectiveness
dc.typeThesis
dcterms.identifier659.111 VAS

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