Study of advertising clutter and its effect on the recall of advertisements in women's magazines among college going female students

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorKukreja, Shalini
dc.date.accessioned2024-11-20T08:26:14Z
dc.date.available2024-11-20T08:26:14Z
dc.date.issued1998
dc.format.extent39p.
dc.identifier.other00356
dc.identifier.other00357
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8990
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG1996051
dc.subjectmedia planning
dc.subjecteffect of advertising clutter
dc.subjectrecall of advertisements
dc.subjectwomen's magazine
dc.subjectcollege female students
dc.titleStudy of advertising clutter and its effect on the recall of advertisements in women's magazines among college going female students
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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