Gender differences in gratifications derived from Prime-Time Hindi Soap Opera viewership

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorSmita Mishra
dc.date.accessioned2023-12-15T17:23:55Z
dc.date.available2023-12-15T17:23:55Z
dc.date.issued2000
dc.format.extent115p.
dc.identifier.other00676
dc.identifier.other00677
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4778
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98046
dc.subjectshift in media to audience
dc.subjectpsychological aspects of use
dc.subjectgratifications for prime time movie hindi soap opera
dc.subjectgratification among fale and female
dc.subjectpeople watch television
dc.subjectsocial use of television
dc.subjectsoap opera
dc.subjectgender
dc.subjectgenre
dc.subjectfactor analysisi
dc.subjectcluster analysis
dc.titleGender differences in gratifications derived from Prime-Time Hindi Soap Opera viewership
dc.typeThesis
dcterms.identifier658.83830223 MIS

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