Why don’t you leave me alone?: Measuring irritation with online behavioral advertising on social media platforms

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dc.contributor.authorVasavada-Oza, Falguni
dc.date.accessioned2025-03-24T13:36:34Z
dc.date.available2025-03-24T13:36:34Z
dc.date.issued2025
dc.identifier.citationJagani, K., Yadav, N., & Oza-Vasavada, F. (2025). Why don’t you leave me alone?: Measuring irritation with online behavioral advertising on social media platforms. Journal of Promotion Management, 31(3), 515-547. https://doi.org/10.1080/10496491.2025.2466595
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9955
dc.language.isoen
dc.publisherTaylor and Francis Ltd.
dc.titleWhy don’t you leave me alone?: Measuring irritation with online behavioral advertising on social media platforms
dc.typeArticle

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