Influence of social media word of mouth factors on intent of OTT video consumption : empirical study of Indian college youth

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dc.contributor.advisorJay Trivedi
dc.contributor.authorShah, Nirmit
dc.date.accessioned2024-01-04T17:19:53Z
dc.date.available2024-01-04T17:19:53Z
dc.date.issued2018
dc.format.extent49p.
dc.identifier.other3952
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6411
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016140
dc.subjectsocial media platforms
dc.subjectOTT video content
dc.subjectmobile marketing
dc.subjectIndian youth
dc.titleInfluence of social media word of mouth factors on intent of OTT video consumption : empirical study of Indian college youth
dc.typeThesis
dcterms.identifier658.8720954 SHA

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