Comparative evaluation of three scales for the prediction of purchase behaviour for categories and for brands

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dc.contributor.advisorUsha Kavan
dc.contributor.authorKunjal Dave
dc.date.accessioned2023-12-15T17:24:09Z
dc.date.available2023-12-15T17:24:09Z
dc.date.issued2002
dc.format.extentviii, 49p.
dc.identifier.other00988
dc.identifier.other00989
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4871
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2022
dc.subjectcomparative evaluation
dc.subjectthree scales
dc.subjectprediction
dc.subjectpurchase behaviour
dc.subjectcategories
dc.subjectbrands
dc.titleComparative evaluation of three scales for the prediction of purchase behaviour for categories and for brands
dc.typeThesis
dcterms.identifier658.8342 DAV

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