The media masters: The democratisation of content
| dc.contributor.author | Rahul Sarangi | |
| dc.date.accessioned | 2024-01-07T07:00:35Z | |
| dc.date.available | 2024-01-07T07:00:35Z | |
| dc.date.issued | 2022-04-04 | |
| dc.description.abstract | Let’s talk OTT! We engage in a thought-provoking conversation about television, OTT and short-form content with Mr Rahul Sarangi, Vice President - Head of Short Form & New Content Initiatives at Disney+Hotstar. This episode is jam-packed with unheard-of insights about the diverging content decisions when it comes to TV vs. OTT, what the future of entertainment looks like, and the mindset future marketers need to thrive. Stay tuned for a conversation about: 1. What goes into curating content for radically different audiences (3:20) 2. The short-form content revolution and what it means for the future (12:20) 3. The democratisation of content and the rise of regional entertainment (19:29) Mr Sarangi also dissects questions from the students of MICA - we discuss the strategy required to bring older generations up to speed on OTT and how Disney+Hotstar breaks through the OTT clutter. | |
| dc.identifier.uri | https://www.youtube.com/watch?v=GEDY2QEB5rw&list=PL9uPuGAyHIQhYIUeRic04kD5atxfrVAFm&index=11 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6557 | |
| dc.language.iso | en | |
| dc.publisher | MICA Ahmedabad | |
| dc.relation.ispartofseries | MICAST; Season 06 Episode 4 | |
| dc.title | The media masters: The democratisation of content | |
| dc.type | Video |