Why brands fail?

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorKishore Ajwani
dc.date.accessioned2023-12-15T17:24:59Z
dc.date.available2023-12-15T17:24:59Z
dc.date.issued1997
dc.format.extentvi, 62p.
dc.identifier.other0068
dc.identifier.other0069
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5136
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995017
dc.subjectclient servicing
dc.subjectbrand failures
dc.subjectbad product
dc.subjectbad research
dc.subjectbad distribution
dc.subjectbad advertising
dc.subjectbad luck
dc.subjectbad strategy
dc.subjecttarget
dc.subjectcompetitor
dc.subjectpositioning
dc.subjectpricing
dc.titleWhy brands fail?
dc.typeThesis
dcterms.identifier658.827 AJW

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