Discovering surrogate branding via online image development: a case from India by Varsha Jain, Philip Kitchen, B.E. Ganesh, Akanksha Garg and Manisha Pathak-Shelat

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dc.contributor.authorJain, Varsha
dc.contributor.authorGanesh, B.E.
dc.contributor.authorPathak-Shelat, Manisha
dc.date.accessioned2024-01-21T17:56:33Z
dc.date.available2024-01-21T17:56:33Z
dc.date.issued2019
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7016
dc.language.isoen_US
dc.publisherInderscience Publishers
dc.sourceInternational Journal of Management Concepts and Philosophy
dc.titleDiscovering surrogate branding via online image development: a case from India by Varsha Jain, Philip Kitchen, B.E. Ganesh, Akanksha Garg and Manisha Pathak-Shelat
dc.typeArticle

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