The World of Luxury
| dc.contributor.author | Varsha Jain | |
| dc.date.accessioned | 2024-01-10T06:42:07Z | |
| dc.date.available | 2024-01-10T06:42:07Z | |
| dc.date.issued | 2020-07-03 | |
| dc.description.abstract | Wondering what's up with your favorite luxury brand? Or thinking whether the pandemic will change the luxury sector for good? Well, we might have something for you then. We caught up with Prof. Varsha Jain, Integrated Marketing & Communication and the Co-Chairperson for FPM Program, MICA in the second episode of 'The New Norm', where she gave us a glimpse of the luxury world in the current times. We discussed the impact of the pandemic on the Luxury sector and the way to move forward. Catch us on the other side. | |
| dc.identifier.uri | https://www.youtube.com/watch?v=NRHWl0V03dA&list=PL9uPuGAyHIQhYIUeRic04kD5atxfrVAFm&index=43 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6577 | |
| dc.language.iso | en | |
| dc.publisher | MICA Ahmedabad | |
| dc.relation.ispartofseries | MICAST; Season 02 Episode 02 | |
| dc.title | The World of Luxury | |
| dc.type | Video |