Event : a crucial tool to leverage brand identity

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dc.contributor.advisorDavid D'Souza
dc.contributor.authorReshma Patil
dc.date.accessioned2023-12-15T17:24:13Z
dc.date.available2023-12-15T17:24:13Z
dc.date.issued2002
dc.format.extentv, 58p.
dc.identifier.other001032
dc.identifier.other001033
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4895
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2045
dc.subjectevent marketing
dc.subjectidentify
dc.subjectbrand identity
dc.subjectconsumer perception
dc.subjectwith the events
dc.titleEvent : a crucial tool to leverage brand identity
dc.typeThesis
dcterms.identifier658.802 PAT
dcterms.subjectVirgin
dcterms.subjectBacardi
dcterms.subjectMTV
dcterms.subjectProvogue

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