Influence of package design on price expectation : applying the holistic package design framework toIndian private label brands

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dc.contributor.advisorMini Mathur
dc.contributor.authorKhan, Shoeb Ahmed
dc.date.accessioned2024-01-04T17:18:33Z
dc.date.available2024-01-04T17:18:33Z
dc.date.issued2014
dc.format.extent51p.
dc.identifier.other3670
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6133
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2012064
dc.titleInfluence of package design on price expectation : applying the holistic package design framework toIndian private label brands
dc.typeThesis
dcterms.identifier658.823 KHA

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