Understanding the influence of celebrity endorsements on generation Y

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dc.contributor.advisorUT Rao
dc.contributor.authorNewatiya, Vaibhav
dc.date.accessioned2024-01-04T17:19:11Z
dc.date.available2024-01-04T17:19:11Z
dc.date.issued2015
dc.format.extent46p.
dc.identifier.other3809
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6278
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120156
dc.titleUnderstanding the influence of celebrity endorsements on generation Y
dc.typeThesis
dcterms.identifier658.827 SIN

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